Visual Arguments

A lot of times, visual arguments are more effective. This is because visual arguments enhance logos, pathos, and ethos of an argument by supporting or clarifying the logical core of an argument, having a more imaginative effect on the audience, and enhancing the author’s credibility or authority. Sometimes, arguments presented on a piece of paper have a stronger effect than an auditory argument. Some visual arguments include photographs, drawings, graphics, and page and text design such as a PowerPoint. Things like this can make your argument seem more official and important.
If you present your argument as a photograph, drawing, or graphic, then your argument might be perceived as dealing with the arts, and would be much more effective than an auditory argument when dealing with artists. People would also think that this is a big issue, because someone has taken a long amount of time to create something on that subject. This gives the argument more importance. If you use a page and text design, or graphs, then this will also enhance your argument when presented to the correct audience. If presented to a business audience, this could give your audience a larger sense of the issue by giving them something to physically see. Also, graphs can make arguments seem more official, and enhance authority. People will be more susceptible to something if there is visual evidence of statistics.
Also, when making a commercial or similar advertisement, people will be more inclined to buy something if they associate it with a pleasant image. They will be more likely to buy a laptop that has a commercial with smiling people working on a laptop, then an ad about a laptop with no image whatsoever. The advertisement must be appealing to the audience, and often an image can enhance in argument and make it more appealing.
Of course, you must present your visual argument correctly. There are certain fonts, backgrounds, and text to use, and not to use, but if you use the assets of a visual argument correctly, then it should be more effective than an auditory argument.